Messaging Strategy Boosts Registration by 80%
Leading Tomorrow Summit Case Study
The Leading Tomorrow Summit featured 26 emerging thought leaders across industry sectors. The organizers needed a content strategy to increase event registrations and ensure speakers delivered engaging presentations.
Overview:
Challenge:
The virtual conference faced two key challenges: 1) Sparking enough interest with a minimum budget and zero name recognition to meet registration goals and 2) Helping speakers find an idea worth sharing and the ability to communicate it well.
Discover:
Audit the list of speaker topics to find common themes and a compelling story to engage audience members.
Review audition tapes of speakers, noting common communication challenges.
Research similar events, honing in on the target audience and listing potential media contacts who might promote the event.
Strategize:
Develop a compelling core message for the summit to strengthen its appeal and align the diverse topics
Create a PR and content strategy to drive registrations, including email campaigns, social media, and media outreach.
Coach speakers through weekly video chats, helping them refine their message and hone their public speaking skills.
Execute:
Teach participants public speaking best practices.
Review and edit all speeches, ensuring they meet summit standards, align on proposed themes, and avoid potentially damaging content.
Select shareable "nuggets" from each speaker's presentation to use in the summit's marketing strategy.
Implemented a strategic content rollout with optimized landing pages, email sequences, social media networking, and press outreach.
Measure:
Track registration numbers and engagement rates across all marketing channels.
Monitor audience sentiment and conduct post-event surveys.
Assess media coverage and brand recognition improvements.
Refine:
Help speakers repurpose recorded speeches into content for future personal brand amplification and authority building.
Synthesize participant feedback to improve future coaching endeavors.
Approach:
80% increase in registrations compared to pre-launch goals.
Strong speaker impact, with 90% percent of attendees rating the sessions as "highly engaging."
Media attention secured across multiple platforms, including a feature in The Wall Street Journal's 'Women In' email newsletter.
All speakers rated the speaker coaching at a 9 or 10 out of 10.
Key Growth Metrics:
Click on images to expand.
The Leading Tomorrow Summit combined traditional content strategy with executive-level coaching, preparing the next generation of thought leaders to communicate their stories and build authority.
Finding the thread connecting the diverse tapestry of ideas made it possible to attract an engaged audience despite the summit's lack of name recognition and advertising budget.
Results:
Ready to unlock your organization's potential?
Together, we'll identify your messaging challenges, clarify your goals, and map out ways to share your mission so it captivates your supporters and fuels growth.
Are you ready for a focused content strategy that will elevate your story and amplify your impact?
Get started with a FREE, no-pressure strategy session.
