Why Fractional Content Strategy?
Fractional content strategy helps purpose-driven organizations develop a clear, effective, and scalable messaging approach, ensuring every piece of content aligns with your goals, engages your audience, and moves your mission forward.
Whether you need high-level guidance or hands-on content oversight, the flexibility of a fractional strategist allows for seamless integration into your team, filling gaps and driving meaningful results.
Fractional Content Strategist
Senior-level content strategy and PR expertise at a fraction of the cost of a full-time employee.
A Fractional Content Strategist Is Ideal For:
Nonprofits and mission-driven organizations that need consistent content strategy but don’t have an in-house content lead.
Leaders who want ongoing support crafting engaging messaging, PR outreach, and thought leadership content.
Teams that need strategy + execution without hiring a full-time employee.
Meet Robin Konie – Your Fractional Head of Content
I’m Robin Konie, a Fractional Content Strategist dedicated to helping mission-driven organizations clarify their messaging, engage their audience, and amplify their impact.
With a background in content strategy, public relations, editing, storytelling, and public speaking, I bring a unique blend of creative and analytical expertise to organizations that need high-level content direction—without the commitment of a full-time hire.
How I Help Organizations Like Yours:
Strategic Content Development & Messaging
Conduct research and craft a cohesive content strategy that aligns with your mission and resonates with your audience.
Identify high-impact content opportunities—including press releases, white papers, blogs, social media campaigns, media outreach, or podcasts—to drive engagement, exceed fundraising goals, and strengthen brand authority.
Ensure all content is optimized for SEO and follows best practices to improve discoverability.
Repurpose and adapt existing content to maximize reach and effectiveness.
Editorial Oversight & Content Leadership
Lead, train, and manage in-house content creators and freelancers to align content with strategic goals.
Provide mentorship-driven editing to refine messaging and enhance in-house content creation skills.
Build and maintain an editorial calendar that adapts to the organization's evolving needs.
Develop and enforce a consistent editorial style guide to unify voice and messaging.
Lead regular content strategy calls to align the team on priorities, storytelling approaches, and key messaging.
Campaign Development & Performance Monitoring
Develop content-driven campaigns that drive engagement, fundraising, and supporter action.
Craft press materials and donor communications that inspire and inform key stakeholders.
Collaborate across teams to ensure content distribution strategies align with organizational goals.
Track campaign performance and audience insights to refine messaging and maximize impact.
Content Operations & Process Improvement
Optimize content workflows and production processes to improve efficiency.
Implement content performance tracking to measure success and refine strategy.
Ensure seamless collaboration across teams for more efficient content execution.
Executive Coaching & Thought Leadership
Work with leaders to refine their public speaking and messaging clarity.
Provide editorial support for speeches, op-eds, and thought leadership content.
Guide executives in personal brand positioning to establish authority and credibility.
Gain a dedicated content partner to clarify messaging, increase engagement, and amplify impact—without the overhead of a full-time executive.
How It Works
Three-Step Process:
Content Assessment & Strategy
We begin with a content audit and strategy session to assess your messaging, identify gaps, and set clear goals for your organization.Ongoing Strategic Support (Monthly Retainer)
As your Fractional Head of Content, I provide hands-on leadership tailored to your organization's needs. Together, we’ll determine the right level of support and adjust as needed.Transition & Future Planning
When you're ready to transition, I provide clear documentation, processes, and content guidelines so your team can confidently sustain the strategy.
