Laptop featuring metrics for a Fractional Content Strategist
Laptop featuring metrics for a Fractional Content Strategist

Why Fractional Content Strategy?

Fractional content strategy helps purpose-driven organizations develop a clear, effective, and scalable messaging approach, ensuring every piece of content aligns with your goals, engages your audience, and moves your mission forward.

Whether you need high-level guidance or hands-on content oversight, the flexibility of a fractional strategist allows for seamless integration into your team, filling gaps and driving meaningful results.

Fractional Content Strategist

Senior-level content strategy and PR expertise at a fraction of the cost of a full-time employee.

A Fractional Content Strategist Is Ideal For:

  • Nonprofits and mission-driven organizations that need consistent content strategy but don’t have an in-house content lead.

  • Leaders who want ongoing support crafting engaging messaging, PR outreach, and thought leadership content.

  • Teams that need strategy + execution without hiring a full-time employee.

Meet Robin Konie – Your Fractional Head of Content

I’m Robin Konie, a Fractional Content Strategist dedicated to helping mission-driven organizations clarify their messaging, engage their audience, and amplify their impact.

With a background in content strategy, public relations, editing, storytelling, and public speaking, I bring a unique blend of creative and analytical expertise to organizations that need high-level content direction—without the commitment of a full-time hire.

Robin Konie: Fractional Content Strategist
Robin Konie: Fractional Content Strategist

How I Help Organizations Like Yours:

  • Strategic Content Development & Messaging

    • Conduct research and craft a cohesive content strategy that aligns with your mission and resonates with your audience.

    • Identify high-impact content opportunities—including press releases, white papers, blogs, social media campaigns, media outreach, or podcasts—to drive engagement, exceed fundraising goals, and strengthen brand authority.

    • Ensure all content is optimized for SEO and follows best practices to improve discoverability.

    • Repurpose and adapt existing content to maximize reach and effectiveness.

  • Editorial Oversight & Content Leadership

    • Lead, train, and manage in-house content creators and freelancers to align content with strategic goals.

    • Provide mentorship-driven editing to refine messaging and enhance in-house content creation skills.

    • Build and maintain an editorial calendar that adapts to the organization's evolving needs.

    • Develop and enforce a consistent editorial style guide to unify voice and messaging.

    • Lead regular content strategy calls to align the team on priorities, storytelling approaches, and key messaging.

  • Campaign Development & Performance Monitoring

    • Develop content-driven campaigns that drive engagement, fundraising, and supporter action.

    • Craft press materials and donor communications that inspire and inform key stakeholders.

    • Collaborate across teams to ensure content distribution strategies align with organizational goals.

    • Track campaign performance and audience insights to refine messaging and maximize impact.

  • Content Operations & Process Improvement

    • Optimize content workflows and production processes to improve efficiency.

    • Implement content performance tracking to measure success and refine strategy.

    • Ensure seamless collaboration across teams for more efficient content execution.

  • Executive Coaching & Thought Leadership

    • Work with leaders to refine their public speaking and messaging clarity.

    • Provide editorial support for speeches, op-eds, and thought leadership content.

    • Guide executives in personal brand positioning to establish authority and credibility.

Gain a dedicated content partner to clarify messaging, increase engagement, and amplify impact—without the overhead of a full-time executive.

How It Works

Three-Step Process:

  1. Content Assessment & Strategy
    We begin with a content audit and strategy session to assess your messaging, identify gaps, and set clear goals for your organization.

  2. Ongoing Strategic Support (Monthly Retainer)
    As your Fractional Head of Content, I provide hands-on leadership tailored to your organization's needs. Together, we’ll determine the right level of support and adjust as needed.

  3. Transition & Future Planning
    When you're ready to transition, I provide clear documentation, processes, and content guidelines so your team can confidently sustain the strategy.

Fractional Content Strategy starts at $3000/month.

Ready to explore your options?