10+ million unique visitors within 3 years

Thank Your Body, a small hobby blog, grew into an established online business through a dedicated content strategy.

Overview:

Challenge:

With no advertising budget or dedicated marketing team, Thank Your Body relied on organic growth through articles, newsletters, and social media to build trust, engage community, and share its passion for healthy living.

Discover:

• Analyze quantitative research: website analytics, social media reach and engagement, newsletter metrics, backlink analyzers, and heatmaps.

• Dive deep into qualitative research, using audience surveys, reader comments/emails, and social media engagement.

• Research health trends, under-performing keywords, and patterns in key demographics.

Strategize:

• Craft a plan focused on building SEO authority, networking with influential bloggers, and developing press relations.

• Plan purposeful social media and newsletter campaigns.

• Create and test a handful of freebies to build a solid email list and promote carefully curated products and self-written ebooks.

Execute:

• Roll out targeted campaigns across multiple digital platforms, with concentrated focus on SEO, newsletter campaigns, and social media growth.

Measure:

• Track metrics via Google Analytics and other 3rd-party apps, looking at reach, engagement, open rates, sales, and overall growth across all platforms.

Refine:

• Continuously adjust strategy based on data, doubling efforts into the media and platforms that provide the greatest growth while letting go of anything that distracts from the site's goals.

Approach:

• 10 million readers, 18 million site visits, and 500,000 monthly views within 3 years.

• Content resulted in the sale of 127,000 ebooks, two of which become Amazon #1 best-sellers.

• Email subscribers reaches over 50,000.

• Optimized SEO resulted in nine #1 spots in Google organic search.

• Well respected by the global online community, the site was featured more than 78,000 times by at least 1,300 independent authors/platforms.

Key Growth Metrics:

Click on images to expand.

Thank Your Body saw dramatic organic growth (no paid advertising) through its solid content strategy plan, building website authority and growing its audience and trust.

Beyond key metrics, we received hundreds of emails from happy readers, helping us know our content was hitting the mark.

Thank Your Body maintained steady growth up until it was sold in 2016 to a private investor.

Results:

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